CII Design Excellence for NALPHI - Product Design & DTxIRM - Service Design
Asian Paints Experience Stores
Nalphi: Worlds First Auto-Illuminating Luxury Tote
Adhiraj Capital City Experience Center
D2C Product - NALPHI
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E2E Consumer & Influencer Lead Funnel
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Digital Retail Experience
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Experience Centres
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Consumer App & Consumer Web Platforms
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Consumer Tech Products
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A globally rare strategy-to-servicing partner, Digital Tranzform is experienced on all aspects of the transformation - strategy, design, execution, maintenance and growth.
Founded by a renowned Entrepreneur, Investor & Interaction Designer, Anurag Sehgal is an alumnus of the prestigious Interaction Design Institute Ivrea (Italy).
Digital Tranzform has transformed leading international businesses like House of Abhinandan Lodha, Asian Paints, Barilla (Italy), Canon (Middle East), Nitco and many others. See select projects.
We are one of the few transformation partners who will work on the holistic transformation of both - front-end & back-end tech-funnels.
In an industry of high-attrition, our role as the external CDxO ensures continuity in the strategy and development roadmap.
We help navigate the hype of new tech to derive strategic, design-led & ROI+ adoption of technology for the 'slope' of productivity
Being design-led, our professional mandate & loyalty is to empathise with customers and derive customer-centric solutions.
We are a tech first partner. We understand technology in depth and have an expertise on both - TUX (Electronics & Hardware) & GUX (software & content)
We have derived several theoretical models like 'OPEN' & Transformation Frameworks to apply the 'science' of transformation.
We can help legacy businesses establish their digital transformation strategy to transform their consumer experience funnel & business backend
This includes the complete DICE of the consumer funnel - Dealer, Influencer, Consumer & Employee. We deliver omnichannel retail experiences, marketing automations, consumer web and apps, new media content like AR/VR/MR/Meta and offline interactive experiences in retail, BTL and experience centres.
Backend transformations include work on ERP, CRM, Dialers, Digital payments and customised back-end apps
We partner with small enterprises & startups for their Digital Transformation efforts. We consult on strategy, business model, technology architecture, digital product, service blueprint, product-market fit and go-to-market strategy. We also invest into the startups we advise via funds or technology execution.
We help select crowdfunding projects by consultation on the main idea to make it a better and more feasible product offering. We also assist in prototyping ideas that would lead to better success in funding.
We also help with quality engineering and manufacturing of the final product.
We help clients with the digital transformation strategy in all 4 areas of transformation.