Select Projects

House of Abhinandan Lodha

Responsibilities & Deliverables

We are an advisor on the holistic digitally driven business transformation effort, which includes transforming the end-to-end consumer funnel starting from

Marketing Automation
Pre-Sales Dialers & LMS
Application & Allocation Engines
Virtual sales tools
Sales CRM & payments Transformation
Post Sales CRM & payment reminders & reconciliation
Facility Management
Channel Partner Portals for leads, invoicing & payments
Business central

We also worked on the construction management tool to help in the fulfilment funnel as well as designed & delivered the Experience Centre.

DTxIRM - Influencer Relationship, Experience & Loyalty

DTxIRM SAAS Platform - Beyond Loyalty

DTxIRM is the CRM equivalent for channel & influencers. The platform helps manufacturers & real estate companies to manage their end-to-end - Leads, Meets, Experiences, Relationship & Loyalty - with

Channel: Dealers & Distributors
Consultants: Agents, Architects, Interior Designers, Stylists etc.
Influencers: Contractors, Technicians, Beauticians, Mechanics & Service Centres etc.
Counter Sales: Multi-brand store shop boys or shop managers
Online: Online influencers

Asian Paints CX Journey

Colour Ideas - 800+ stores with AI Visualiser & Tangible Experience

The scaled down version of the signature experience presented via the Colour Ideas Experience Stores - pivoted around the world's first 'offline' AI supported visualiser for a seamless un-interrupted offline in-store experience.

With 6 versions developed and deployed across 800+ stores till date, this is the largest deployment of digital retail transformation globally.

Asian Paints Signature Store, Delhi & Mumbai

A visitor can register, collect looks, create his personal colour album, consult and then visualise his finishes.

The first Experience Store led to a 35% increase in revenue of dealer outlets

Since then the Digital transformation of APL has resulted in great ROI.

Asian Paints Beautiful Homes - 70+ stores with AI Visualiser & Tangible Experience

A visitor can register, collect looks and products, create his personal decor album, consult and visualise his home

We have rolled out over 600+ tier 1 outlets, 3 signature stores & over 10+ APHomes

Pidilite Experience Store

Pidilite Experience Store, Delhi

ONE Pidilite Store with

• A video wall & proximity activated Orientation Display

• Fixit Interactive model & Projection for Adhesive solutions & helpdesk

• ROFF & ICA interactive visualisers for tile grouting and paints

• Interactive swatches to find adhesives for any two materials kept

• Fevicol sliding display to present the evolution of Fevicol

• Feviseal with scan & learn from sections of a 3D model

• The Araldite sound dome experience

• CIPY AR flooring experience to see all CIPY flooring designs

• GRUPO PUMA information tab

Barilla Alixir Experience Store, Italy

Barilla Alixir Experience Stores in Milan & Rome

A customer journey with:

Forest of sounds: Directional speakers tell secrets of healthy living

Video wall of profiles: Shows profiles of people and introduces areas of health

Holographic projection: Presents the 4 areas of health in detail

Scientific survey: Lets customers answer QA to get a health profile saved on a card

Interactive Chef: Makes customers sample food as per his health profile

Health Kit: A customer can buy a kit as per his profile