Select Projects
House of Abhinandan Lodha
External CDxO
We are currently retained as the external Chief Digital Transformation Advisor
Responsibilities & Deliverables
We are an advisor on the holistic digitally driven business transformation effort, which includes transforming the end-to-end consumer funnel starting from
- Marketing Automation
- Pre-Sales Dialers & LMS
- Application & Allocation Engines
- Virtual sales tools
- Sales CRM & payments Transformation
- Post Sales CRM & payment reminders & reconciliation
- Facility Management
- Channel Partner Portals for leads, invoicing & payments
- Business central
We also worked on the construction management tool to help in the fulfilment funnel as well as designed & delivered the Experience Centre.
CX Transformation Partner
For the following projects We derived and delivered the Transformation Strategy for the customer experience (CX)
Responsibilities & Deliverables
As and end-to-end strategy-to-servicing transformation partner, we were responsible to define & deliver the transformation of the consumer facing front-end.
Asian Paints CX Journey
Asian Paints Signature Store Delhi , 2011
A visitor can register, collect looks, create his personal colour album, consult and then visualise his finishes.
The first Experience Store led to a 35% increase in revenue of dealer outlets
Since then the Digital transformation of APL has resulted in great ROI.
Asian Paints Homes, 2019
A visitor can register, collect looks and products, create his personal decor album, consult and visualise his home
We have rolled out over 600+ tier 1 outlets, 3 signature stores & over 10+ APHomes
Adhiraj Experience Center
Adhiraj Experience Center
A customer journey with
- Attract & Inspire: Asymmetric video wall
- Engage: Projection mapped scale models & Lifesize Holograms
- Inform: AV room & VR installations
- Discuss: Testimonials
- Convert: Interactive meeting rooms
The experience engages prospects and buyers to spend 2+ hours to ensure conversion.
NALPHI Auto-illuminating Luxury Tote
NALPHI Auto-illuminating Luxury Leather Tote
The worlds first auto-illuminating luxury leather tote with patented technology. The bag features:
- Auto-illuminating lights
- Device charging
- Theft Alarm
- Key & bottle holder
- Just-right pockets for all belongings
- perfume pouch to keep the bag fresh
and many other features like easy carry etc.
Van Heusen Style Studio
Van Heusen Style Studio
A visitor can select a garment, see similar products, quick trial virtually, get an automated style consultancy, try-click-compare, get a live consultancy & buy in-store or book deliveries of unavailable products seamlessly.
Barilla Alixir Experience Store, Italy
Barilla Alixir Experience Stores in Milan & Rome
A customer journey with:
Forest of sounds: Directional speakers tell secrets of healthy living
Video wall of profiles: Shows profiles of people and introduces areas of health
Holographic projection: Presents the 4 areas of health in detail
Scientific survey: Lets customers answer QA to get a health profile saved on a card
Interactive Chef: Makes customers sample food as per his health profile
Health Kit: A customer can buy a kit as per his profile
BMW Launch Kit, Middle East
BMW interactive Launch Kit in 6 countries
A visitor can see key features of the product, personalise & visualise their car, see video presentations on the video wall & admire the proximity activated light-breathing platform.
LMNTS Immersive Dining, UAE
LMNTS Immersive dining
A joint venture between us, Canon Middle East & Dubai World Trade Center.
An immersive dining experience in the club of the Dubai world trade center. Storyboarded on the 5 elements.- void, air, water, fire, earth
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