With over 16 years of experience in digital transformation & incubating innovation, Anurag has worked for some of the leading businesses internationally
- Lodha Ventures
- Asian Paints Limited
- Telecom Italia, Italy
- Barilla, Italy
- Canon, Middle East
- McNroe
- Aditya Birla Fashion & Retail Limited
- Modicare
- Nitco
- Sleepwell
And many others
His efforts have traversed a variety of industries – Paint, Cement, Interiors, Tiles, Appliances, Sleep, Perfume, Beauty, Fitness, Agriculture, Recruitment, Fashion, Real Estate, FMCG, Retail, Medical to name a few.
His Transform4Venture efforts can be seen via his own startups
- NALPHI Inc https://nalphi.com/ – the worlds first auto-illuminating smart luxury leather bags currently retailing in USA
- YupJob – an HRTech platform launched to enable assessed hiring
He is also an investor into NewSpace Technologies https://www.linkedin.com/company/newspacert – India’s first private venture working on autonomous vehicles and drones for the defence sector.
His work on interaction design started with a research in wearable electronics with Xerox PARC for "The Crossing Project"in the year 2001. The project was an internationally acclaimed research project that formed the basis for various innovations, pervasive computing, ubiquitous computing and Tangible User Interfaces.
Since Digital Transformation was born from the human-centric and technology driven practice of interaction design, he has leveraged the academic experience and spear-headed Digital Transformation efforts in Italy, UAE and India, since 2007, helping several large organisations in transforming their business and CX strategy.
His efforts require a holistic steering of business model, financial simulations, service blueprint, digital blueprint, touch point map, consumer experience journey, back-end transformation, content guidelines as well as the execution, followed by scaling up, of the transformation.
He is well versed with interaction design & digital transformation as well as has a working knowledge of embedded-electronics, software and content which allows him to offer seamless innovation support to his clients and his own ventures.
